Look as good as the work you do.
Strategic brand & web design for brilliant business owners.
Built to match your reputation.
“Now we feel genuinely proud to send people to our website.”
- Jac mcneil, founder & CEO of lochran leadershipREAL WORK, REAL CONFIDENCE.
I’m kristen,
glad you’re here.
designer + founderTrained in psychology, and an eye for design.
Strategy first, then style seals the deal.
I'm a multi-hyphenate creative with 15+ years of entrepreneurship, a Master's in Educational Psychology, and over 800 hours coaching leaders and executives, work that taught me how people think, what motivates them, and how to translate that into a brand that actually connects. My process is collaborative and personal, because your brand is your baby, and I treat it that way.
Ready to build something you're proud to share? Let's talk.
Trusted by clients and leaders who work at:
Sound familiar?
Your business has evolved, but your brand hasn't kept pace. You're in that sweet spot- business is thriving, revenue is strong, but something feels off. Your original DIY brand worked perfectly when you were starting out, but now it feels... small. Like you've outgrown it, and it's holding you back from bigger opportunities.
You find yourself making excuses for website and marketing materials that don't reflect the caliber of work you deliver. Meanwhile, you're spending precious hours wrestling with Canva instead of serving clients- time that could be better spent growing your business.
You know your work is sophisticated and impactful. Now it's time for a brand that shows it.
You’re in the right place.
I help business owners build a brand & website that finally reflects who they are - so they can show up with confidence, clarity, & something they're proud to share.
elevate your brand in 1..2..3…
The Brand Deep Dive is your first step. Two hours of real strategic 1:1 work, a written brief, and total clarity on where your brand is headed.
$440 · Applied toward your package if you move forward within 30 days
01
Book your sessionA focused 2-hour live virtual session where we dig into your messaging, values, ideal client, and creative direction. This is where the real work starts.
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receive your briefWithin 48 hours you'll have a written Brand Strategy Brief in your inbox mapping everything we built together. Yours to keep and use, whether or not we work together further.
03
Know Your Next StepYour brief captures it all: brand values, ideal client, messaging, creative direction, and a project proposal tailored specifically to you and where you want to go. Yours to keep from day one.
2-hour live session via Google Meet · Written Brand Strategy Brief · Project proposal + package recommendation
what's included?what's not?Logo or visual design · Website planning or copywriting · Revisions or follow-up calls
Services
You built something real.
Now let's bring it to life.
Every project starts with strategy, so what we build is rooted in who you are and where you're headed.
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Every project starts with the Brand Deep Dive. Your business has grown since you started, and the foundations haven't always caught up. This is the time and space to get clear, part strategy, part coaching, all about you.
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Your business has evolved, and your logo, colors, and type should too.
A brand that looks like the business you've actually become. Moodboard to final files, with you in it the whole way.
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Custom Squarespace websites that match your reputation, so sharing your link feels easy.
*Website audits are also available.
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Decks, templates, book covers, and more. Cohesive materials without the hours of DIY.
the process
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A 25 minute conversation to make sure we are the right match. We will talk about your business, where you are now, and what you are hoping to build. If it feels aligned, we will outline next steps and get you set up for the Brand Deep Dive.
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This is the heart of the process: a 2-hour guided session where we build your brand foundation together. We go deep on your story, your ideal client, your values, your personality, and your creative direction. Most clients leave feeling more clarity about their business than they have in years.
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Within 48 hours of your session, you will receive a full Brand Strategy Brief capturing everything we uncovered together, along with a tailored project proposal. This document is yours to keep regardless of what you decide next. Take time to review it, and then we will reconnect.
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The creative phase. We begin with a moodboard to align on direction, then move into logo concepts, brand system, website design, and any collateral or additional phases beyond. You will have structured feedback rounds at every stage. The process is collaborative and paced so you always know exactly where we are and what is coming next.
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You’ll approve your design(s), receive all files, and be ready to launch your brand with pride! Making sure you have embedded support to ensure you feel confident navigating your new brand.
Real Clients. Real Results.
Real happy.
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![Portrait of a smiling woman with long dark hair, wearing a green top, pearl necklace, and pearl earrings, against a gray background.]()
“Since launching, I've felt more confident putting myself out there, and my new website has led to new clients! Kristen is incredibly skilled at turning ideas into something beautiful while keeping the process clear, collaborative, and anchored in UX and ROI.”
JESS HELLER
Founder & CEO of Jess Heller Leadership -
![A woman with shoulder-length dark hair wearing a blue top, smiling against a gray background.]()
“From the beginning, Kristen just got it. She immediately understood who we are as a firm, then translated that into a website that feels completely like us. It finally reflects the high calibre of our work, and the depth of our experience. She was thoughtful, incredibly efficient, and such a joy to work with.”
JAC MCNEIL
Founder & CEO of Lochran leadership -
![A woman with long, light brown hair, wearing makeup and earrings, smiling softly at the camera in a dimly lit environment.]()
“Kristen took the time to understand my brand voice, my customer, and my long-term vision. Kristen elevated my entire brand with a logo I love, a cohesive aesthetic, and polished marketing assets. Everything finally feels aligned, professional, and she helped me elevate the way my business is represented.”
TAMARA HINCKLEY
Founder of Momentum Rising -
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"This was not just a branding and logo service; it was a true white-glove experience that elevated how I show up for both my clients and leads. I walked away with a brand identity I am genuinely proud to share, and that finally feels aligned with the quality of my work.”
BRITTANY NEVARES
Founder of Brittany Nevares Photography -
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“She took the stress out of the website process. It's clear she understands that the job of a website is to SELL and convert ideal prospects into customers and she designs everything from that perspective. Her process is smooth, and her aesthetic is gorgeous!”
KRISTEN SOBEL
CEO of Kristen Sobel Strategy
How i work
I don't just make things look good. I build brands that work as hard as you do. Every project starts with strategy, not guesswork, so what we create together isn't just beautiful, it's intentional.
You'll always know where things stand. Clear communication, structured feedback rounds, and a process designed to feel easy, even when the work is deep. No wondering what's next, no chasing down updates. Just steady progress toward a brand you're proud to share.
Let's build something real. +
Who I love to work witH
let's create a brand you love.
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let's create a brand you love. 〰️