Look as good as the work you do.
Strategic Brand + Web Design for Established Coaches and Founders Ready for a brand that matches their reputation.
I’m kristen,
glad you’re here.
Most brand projects start with design. Mine starts with clarity.
Before we touch a single visual, we get clear on who you're becoming, not just who you are now. With a Master's in Educational Psychology and 800+ hours of professional coaching, I ask the questions most designers skip. Then we build the visuals to match.
I'm a multi-hyphenate creative with 10+ years of entrepreneurship, Google-level communications experience, and a deep belief that rebranding isn't just about looking good. It's about having the courage to show up as the version of your business you're growing into.
Every project is rooted in strategy first, so the creative decisions aren't just beautiful, they're intentional. And the process? I make it easy. You're led, not left to figure it out.
Collaborative, strategic, and always personal, because your brand is your baby, and I treat it that way.
Ready to build something you're proud to share? Let's talk.
designer + founder
Trusted by clients and leaders who work at:
Sound familiar?
Your business has evolved, but your brand hasn't kept pace. You're in that sweet spot- business is thriving, revenue is strong, but something feels off. Your original DIY brand worked perfectly when you were starting out, but now it feels... small. Like you've outgrown it, and it's holding you back from bigger opportunities.
You find yourself making excuses for website and marketing materials that don't reflect the caliber of work you deliver. Meanwhile, you're spending precious hours wrestling with Canva instead of serving clients- time that could be better spent growing your business.
You know your work is sophisticated and impactful. Now it's time for a brand that shows it.
You’re in the right place.
I help established coaches & service-based businesses build a brand & website that finally reflects who they are - so they show up with confidence, clarity, & something they're proud to share.
elevate your brand in 1..2..3…
The Brand Deep Dive is your first step. Two hours of real strategic work, a written deliverable, and total clarity on where your brand is headed.
$390 · Applied toward your package if you move forward within 30 days
01
Book your sessionA focused 2-hour live virtual session where we dig into your messaging, values, ideal client, and creative direction. This is where the real work starts.
02
receive your briefWithin 48 hours you'll have a written Brand Strategy Brief in your inbox mapping everything we built together. Yours to keep and use, whether or not we work together further.
03
Know Your Next StepYour brief captures it all: brand values, ideal client, messaging, creative direction, and a project proposal tailored specifically to you and where you want to go. Yours to keep from day one.
2-hour live session via Google Meet · Written Brand Strategy Brief · Project proposal + package recommendation
what's included?what's not?Logo or visual design · Website planning or copywriting · Revisions or follow-up calls
Services offered
-
Blends your business’s vibe, look, and voice of your business into a story that makes you unforgettable.
Brand Identity – Shaping the voice, values, and personality that set you apart and resonate with your audience.
Visual Identity – Designing the logos, colors, type, and style that make your brand instantly recognizable.
From concept and brainstorming to polished design, we create a distinctive identity that reflects your voice, values, and personality.
-
Give your business a fresh visual identity and voice, helping you stand out, stay relevant, and connect with your audience in new, exciting ways.
-
Create a strong backbone for your brand by laying the foundation for growth and connection. As an experienced coach, Kristen creates the space to help you define this with clarity and purpose.
-
Get a clean, modern, and aligned Squarespace website designed to showcase your brand online and make a lasting impression with ease. *Website audits are also available.
-
Marketing materials designed just for your business, crafted to engage your audience and elevate your brand at every touchpoint. From branded templates and one-pagers to custom decks, ebooks, curriculum, merch, and more.
-
Not seeing what you need but looking for design and creative support? Customized packages and projects are available….let’s chat.
Client testimonials
-
![Woman with long, wavy brown hair wearing a blue shirt and hoop earrings, smiling at the camera indoors.]()
“Working with kristen was a joy and a relief. Beyond the stellar tangible results, the biggest gift was having a trusted creative partner who made everything feel easier and less stressful."
Jacque, CEO & Founder
-
![A woman with shoulder-length brown hair, smiling, wearing a floral blouse and small hoop earrings, against a plain white background.]()
“Since launching, I've felt more confident putting myself out there, and my new website has led to new clients! Kristen is incredibly skilled at turning ideas into something beautiful while keeping the process clear, collaborative, and anchored in UX and ROI."
Jess, CEO & Facilitator
-
![A person with blond hair and blue eyes taking a mirror selfie using a Canon DSLR camera. They are wearing a beige sweater and are standing against a plain light-colored wall.]()
"This was not just a branding and logo service; it was a true white-glove experience that elevated how I show up for both my clients and leads."
Brittany, Photographer & Marketer
-
![A woman with blond wavy hair, smiling at the camera, wearing a light pink top and jewelry, outdoors in natural sunlight.]()
"Kristen's experience and expertise across multiple industries allowed her to offer realistic and creative solutions to our growing business. She was able to help us become more clear on our message and her creative genius reflected that."
Ashley, Founder & Educator
-
![A woman with long brown hair and glasses smiling while standing outdoors.]()
“Kristen took the time to really understand the heart & soul of my work to integrate my values and purpose into the designs. She is now my go-to for all my creative needs as my business grows, including my book cover! ”
Karen, CEO & Author
-
![A woman with long, wavy brown hair, smiling, wearing a light-colored shirt against a dark blue background.]()
“Working with Kristen on my brand identity was a piece of cake. Delightful, fun, insightful. The work went above and beyond and your energy around translating someone's brand into a visual format is infectious!”
Connie, CEO & Founder
the process
-
A 25 minute conversation to make sure we are the right match. We will talk about your business, where you are now, and what you are hoping to build. If it feels aligned, we will outline next steps and get you set up for the Brand Deep Dive.
-
This is the heart of the process: a 2-hour guided session where we build your brand foundation together. We go deep on your story, your ideal client, your values, your personality, and your creative direction. Most clients leave feeling more clarity about their business than they have in years.
-
Within 48 hours of your session, you will receive a full Brand Strategy Brief capturing everything we uncovered together, along with a tailored project proposal. This document is yours to keep regardless of what you decide next. Take time to review it, and then we will reconnect.
-
A focused 30-minute call to walk through the brief together, answer any questions about the proposal, and confirm the right path forward. If you are ready to move ahead, we will align on timeline and next steps before we close the call.
-
Once your contract is signed and deposit is received, you will complete the Project Intake: a detailed questionnaire covering visual direction, website needs, copy, and assets. This is what we build from. The more specific you are here, the smoother everything that follows.
-
The creative phase. We begin with a moodboard to align on direction, then move into logo concepts, brand system, website design, and any collateral or additional phases beyond. You will have structured feedback rounds at every stage. The process is collaborative and paced so you always know exactly where we are and what is coming next.
-
You’ll approve your design(s), receive all files, and be ready to launch your brand with pride! Making sure you have embedded support to ensure you feel confident navigating your new brand.
WHO we serve:
executive & leadership coachesPRofESSIONAL SERViCES, b2B, & b2c brandsconsultantsHEALTH & Wellness PROFESSIONALSCreative SERVICES (ie. interior designers, photographers, florists)educational servicesBEaUTY & ESTHETICS SERVICE PROVIDERS
values matter.
CONNECT
Connect authentically → Design that builds genuine relationships with your ideal clients
CREATE
Create with intention → Visual storytelling that amplifies your mission, not just your message
ELEVATE
Elevate your impact → Professional polish that matches the good you're putting into the world
because good work deserves great branding.
〰️
because good work deserves great branding. 〰️